Fibr AI Launches Agent Experience Optimization

Fibr AI, an experience optimization platform provider, today launched Agent Experience Optimization (AXO), which turns companies' websites into their direct engines for artificial intelligence visibility and agent readiness.

AXO optimizes how company and brand information is presented to AI to improve how often, how prominently, and how accurately they appear in AI-generated answers, recommendations, and product comparisons. For agents acting on a consumer's instructions, AXO positions the website to be discovered and chosen, then makes it agent-ready with the functionality needed to complete tasks directly on-site, from submitting an application to making a purchase.

AXO goes beyond detecting AI traffic. It identifies which platform or agent, such as ChatGPT, Claude, Gemini, Muse, or GrokBot, is visiting and adapts the structure, depth, and presentation of content specifically for that visitor and its function.

The launch builds on Fibr's established Human Experience Optimization (HXO) technology, adding AXO to unite AI visibility, agent readiness, and human experience optimization within Fibr's Experience Optimization Platform.

"Brands need a direct way to influence how AI discovers, describes, and recommends them rather than relying on whatever it finds online," said Ankur (AJ) Goyal, co-founder and CEO of Fibr AI, in a statement. "AXO helps brands appear more often in AI answers, with greater control over the information behind them through their own websites. It also makes those sites agent-ready: easier for AI to choose when they fit a customer's needs and to take the next step, from completing a form to making a purchase."

Fibr's AXO platfrom does the following:

• Adapts existing website content for AI visitors: Recognizes the platform or agent and organizes relevant information for it, without new articles or manual page rewrites.
• Optimizes for AI visibility: Helps companies appear and be cited more often in AI answers, recommendations and comparisons, using accurate, up-to-date information that reflects their approved messaging and positioning.
• Builds agent-ready experiences: Supports forms, applications, and purchases on consumers' behalf, on-site or through AI assistants via Model Context Protocol and apps.
• Keeps information consistent: Uses current, approved facts, messaging, and disclosures, with review and factual-consistency checks.
• Connects human and AI experiences: Works alongside Fibr's Human Experience Optimization (HXO) to serve people and AI systems through one platform.

AXO naturally extends to websites' growing second audience: AI systems finding information and taking action on consumers' behalf. It brings AI visibility and agent readiness into the same experience optimization platform rather than treating them as separate content-production and custom-development projects. Together, HXO and AXO bring human and AI experiences into one platform, connecting discovery, visits, and measurable conversions.