DemandFactor Rebrands as Demand.com

DemandFactor, a B2B demand generation and performance marketing company, is rebranding as Demand.com, reflecting the company's evolution into a comprehensive, full-funnel demand generation platform serving B2B organizations worldwide.

"This rebrand is much more than a new name; it's a statement about where we're headed," said Rick Robinson, senior vice president of sales at Demand.com, in a statement. "We've always been singularly focused on demand. Now our brand matches that focus. Demand.com is cleaner, bolder, and instantly communicates what we do best: generate demand that drives revenue. It opens doors faster, communicates credibility instantly, and reinforces what our customers experience every day - that when it comes to B2B demand generation, we are the standard."

The rebrand coincides with a redesigned digital experience at Demand.com, showcasing full-funnel capabilities across demand generation, performance marketing, partner activation, partner recruitment, and agency solutions.