Conversion Logic Media Attribution Platform Exits Beta

Conversion Logic, providers of a cross-channel attribution platform, ended its beta period and made its next-generation media attribution offering available to brands and media agencies in the United States and Europe. Guthy-Renke is among the platform's first clients.

The Conversion Logic SaaS platform provides actionable intelligence in real time. Advertisers can analyze their entire media mix, including display, search, social, mobile, online video, radio, and TV, within the company's media-agnostic platform to identify where results are coming from and then optimize their campaigns to achieve the best performance.

"Conversion Logic represents a smarter, more actionable way of deploying attribution, with early clients seeing sharp performance gains from our real-time platform," said Trevor Testwuide, CEO and co-founder of Conversion Logic, in a statement. "By making the attribution framework easier to implement and consume, we are empowering brands and media agencies to maximize their results with a SaaS tool that will net significant bottom line results."

Since launching in selected release in 2014, Conversion Logic has worked with more than a dozen clients, including both brands and media agencies. Early users have achieved significant performance increases through Conversion Logic, with one seasonal retailer cutting cost per order by 15 percent and another retail client boosting performance 30 percent by optimizing to a more effective media mix.

Developed by a team of attribution veterans and powered by data science and machine learning, brands and agencies can fully integrate existing media buying, data, and marketing platforms through the Conversion Logic platform.

"What particularly impressed us about the Conversion Logic platform was the ability to quickly gain insight into the full impact of our digital spend," said Scott Wilson, senior director of marketing and planning at Guthy-Renker, in a statement. "The Conversion Logic team understands the needs of the media community and has developed a smarter, more useable paradigm for doing attribution."

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