Amperity Introduces Pér, an AI Agent

Amperity today introduced Pér, an artificial intelligence agent that helps companies go from a question about their customers, campaigns, and audiences to an answer, a recommendation, and, with approval, action inside the tools they already use with one governed workflow.>

Amperity's identity resolution helps companies build a trusted foundation. Grounded in companies' own customer profiles, Pér can investigate what changed, identify affected customers, explain the evidence behind recommendations, and prepare audiences or actions for approval.

With Pér, teams can do the following:

• Ask questions about campaigns, audiences, and customers in natural language.
• Evaluate the customers, signals, and business rules behind recommended responses.
• Monitor execution results and recommend mitigation strategies in real time.
• Review, refine, and approve the next step before action is taken.
• Move approved audiences or decisions into enabled marketing and business tools.

"The value of AI is not simply the answer it generates. It is the quality of the decision and action that follows," said Kabir Shahani, co-founder and co-CEO of Amperity, in a statement. "Pér is a teammate that works from a shared, trusted understanding of the customer and helps teams move from insight to approved action. It outperforms a generic [customer data platform] or an AI model alone because the data underneath it is complete, governed, and can immediately be put into action that drives measurable economic outcomes."