Act-On Software Partners with Ifbyphone to Merge Marketing Automation with Call Tracking

Ifbyphone, a provider of voice-based marketing automation platformsfor optimizing revenue generation through call analytics and automation, has partnered with Act-On Software, a marketing automation provider for small and midsized businesses, that will enable the integration of Ifbyphone's inbound call conversion data with Act-On's marketing automation platform.

Act-On customers can now leverage Ifbyphone's data to track calls from Web site visitors, improve lead scoring accuracy, and understand the impact of calls on marketing campaigns to improve performance and ROI.

"The strategic partnership with Ifbyphone augments phone leads with marketing automation benefits, enabling customers to more effectively measure the impact of their multichannel marketing programs," said Gal Josefsberg, vice president of product management at Act-On Software, in a statement. "The Ifbyphone and Act-On integration enhances a marketer's ability to tailor campaigns based on prospect interest—invaluable to modern marketers looking to personalize the buying experience."

"The accelerating pervasiveness of smartphones in people's daily lives is dramatically increasing the volume of phone calls into businesses," said Josh Mallamud, vice president of strategic partnerships at Ifbyphone, in a statement. "It is simply the most natural path to conversion from mobile marketing. And for many businesses, calls represent a valuable trigger point in the buyer's journey. Sophisticated, data-driven marketers recognize this, and want to leverage that call data in lead analysis, scoring, and nurturing to optimize marketing's impact on revenue. This new partnership between Ifbyphone and Act-On Software enables them to do just that."

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