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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

Erik J. Martin // 01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024
ViewPoints
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How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.

David Malpass // 02 Apr 2024

How Observability Technology Can Help Banks Create a Seamless Customer Experience

Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.

Amir Krayden // 07 Mar 2024
News
Insight
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

Regular CRM Health Checks Are Critical

If CRM is your operational heartbeat, make sure it's healthy.

Danny Estrada // 20 Feb 2024

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Barton Goldenberg // 15 Feb 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners