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CRM Case Studies

PopSockets Gets Crisper Detail into Sales

Phone accessories company connects to better data with Crisp and Snowflake.

Park City Credit Union Brings Members Closer with Video

Eltropy's unified digital platform helps rural credit union serve hard-to-reach customers.

Princess Polly Boosts Post-Click Purchases by 66 Percent

Personalized homepage content helps retailer increase sales.

Specialized Bicycles Rides with eGain

eGain Knowledge Hub increases bike retailer's content maturity score.

CRM Columns

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Who Are the Agents of Tomorrow?

In an automated contact center, humans will have a role to play. Time to figure out what that is.

Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

Reports & Research

The Talkdesk guide to responsible AI

Talkdesk

Contact Center Performance: See How Your Contact Center Measures!

Talkdesk

Embracing Generative AI Through a Unified Customer Experience (CX) Platform Approach

NICE

CX AI Maturity Assessment and Guidebook

NICE

Forrester Report: With Agentic AI, Generative AI Is Evolving From Words To Actions

NICE

The Automation Playbook

NICE

Creating 360-Degree CX Awareness with Purpose-Built AI

NICE

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

2025 Contact center buyer’s guide

Genesys

Genesys prescriptive migration

Genesys

Extending orchestration beyond the contact center with work automation

Genesys

Leveraging AI to improve the customer experience

Genesys

Beyond basic integration: Unify your CRM system and contact center

Genesys

Responsible AI and the evolving role of the healthcare contact center

Talkdesk

Breaking Barriers to Reach Customers and Improve Engagement