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 Co-chairman of CRM Evolution, Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on CRM and Social CRM strategic services. His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. He has another book on customer engagement, The Commonwealth of Self-Interest: Customer Engagement, Business Benefit” coming out in 2018 (Harvard Business Press) Currently, Paul, often called the “Godfather of CRM”, sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization. Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisers, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center. Paul works both with customer-facing technology vendors and practitioners to craft go-to-market strategies, engagement programs, product development road maps, marketing/messaging & outreach among other things. Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years. He was elected to CRM magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history. He also writes on customer-facing matters for CBS’s ZDNet high profile tech media property (blogs.zdnet.com/crm).
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CRM Evolution 2018
Wednesday, April 11, 2018
CRM Evolution 2017
Wednesday, April 26, 2017
CRM Evolution 2016
CRM Evolution 2015
Wednesday, August 19, 2015
CRM Evolution 2014
Wednesday, August 20, 2014
CRM Evolution 2013
Wednesday, August 21, 2013
CRM Evolution 2012
Wednesday, August 15, 2012
CRM Evolution 2011
CRM Evolution 2010
Wednesday, August 4, 2010
CRM Evolution 2009
Wednesday, August 26 2009
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