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April 03, 2017

CRM Across the Wire
ServiceTitan Partners with VitalStorm for Online Ad Campaign Tracking
Integrating VitalStorm Metrics with ServiceTitan allows home service business owners to experience end-to-end Internet ad campaign tracking and visibility.
Taboola Partners with LiveIntent
The partnership will let marketers leverage Taboola's content recommendations and native units to reach audiences on LiveIntent's email marketing platform.
Pinterest Launches Promoted App Pins
Pinterest Promoted App Pins have been shown to increase app visitors and downloads for advertisers.
Vonage Launches Nexmo API Extension for Zoho CRM
With this integration, the cloud-based communications provider lets users reach customers via voice and text messaging through Zoho CRM.
Signal Launches Customer Identity Solution
Signal Customer Identity helps companies connect and leverage identity beyond advertising.
TMMData Partners with ObservePoint to Bring Data Quality to Marketing
The data integration software connects with tag auditing to help users assess and improve campaign performance.
SmartTouch Interactive Upgrades Its CRM/Marketing Automation Platform
Usability enhancements and added functionality come to SmartTouch CRM.
CRM Featured Articles
NICE Enhances Its Robotic Process Automation Software for the Enterprise
The technology has been updated with management, security, and connectivity capabilities to 'raise the bar' for scale. (Featured on SmartCustomerService.com.)
BrandMaker Launches Customer Engagement Cloud
The solution aims to transform marketers' communications with prospects through personalized content.
Affinity Solutions Launches its Purchase-Driven Marketing Cloud
The software suite draws on credit and debit card transaction data to inform customer interactions.
Front Office
Cost Considerations Become a Top Concern
As products largely become commoditized and differentiation is harder to come by, cost clearly is setting some vendors apart in 2017.
Magazine Features
The 2017 CRM Service Leaders
Our 14th annual recognition of innovation and success in customer service
4 Keys to Strong Consumer Identity Management
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
Smarter Service Makes Happier Customers
Artificial intelligence can better equip agents, supervisors, and field service technicians to provide better service. (Featured on SmartCustomerService.com.)

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