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February 27, 2017

Case Studies
Gold Eagle Revs Up Social Media Marketing with SML
The car cleaner company gets a big boost in brand awareness with a word-of-mouth campaign
CRM Across the Wire
HaystackCRM Launches Mobile Tool for SMBs
Haystack's mobile CRM app lets small business owners access contacts, manage catalogs, produce quotes, monitor team performance, and more, all on the go.
Rubicon Project Partners with Metamarkets on Interactive Programmatic Analytics
Integration provides real-time insights into programmatic mobile, video, and desktop advertising inventory.
Touchpoint Dashboard Adds Customer Journey Validation
Validation lets companies receive feedback from customers and use it to create action plans.
Hootsuite Acquires LiftMetrix
Hootsuite adds to its social media analytics platform through the LiftMetrix acquisition.
CallTrackingMetrics Adds Tools for Click-to-Message Ad Extensions
CallTrackingMetrics is giving businesses enhanced visibility into Google AdWords' new campaign feature.
Nuance Launches Loop, an AI and Data-Analytics Marketing Platform for Mobile Operators
Nuance Loop helps mobile operators market and monetize personalized pre-paid subscriber services.
CRM Featured Articles
Brainshark and Highspot Release Sales Enablement Software
The integrated sales enablement solution aims to make sales reps more effective with their conversations.
Freshdesk Launches Marketplace for Customer Support Apps
The Marketplace aims to help businesses customize their help desks with apps they can find "under one roof."
Required Reading: Cooking Up Marketing’s Secret Sauce
Firms must concoct copy that appeals to the customer's taste buds
10 Things You Need to Know About Generation Z
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.
Humanizing the Automated Customer Experience
There's a science behind human connection and the emotional aspects of customer interaction, but not all engagements are appropriate for humans versus machines. (Featured on SmartCustomerService.com.)

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