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January 23, 2017

Case Studies
With Interactions, Salt River Project Helps Customers Keep Their Cool
The water and electricity supplier uses the vendor's virtual assistants to keep its contact centers from overheating
CRM Across the Wire
Return Path Introduces Smart Alerts
Return Path Smart Alerts notify marketers of email deliverability issues in real time.
Influitive Launches Upshot to Help Companies Create Customer Stories
Influitive Upshot enables B2B marketers to generate, distribute, and analyze customer-led content.
TapInfluence Launches Influencer Discovery
TapInfluence Influencer Discovery helps marketers find and manage social media content producers.
Fluent Launches Acquisition Marketing App
Fluent's acquisition application helps marketers identify, target and acquire new customers through integration with Oracle Marketing Cloud.
Higher Logic Acquires Socious
The acquisition enables Higher Logic to expand capabilities and increase its development and professional services teams.
DataSift Partners with LinkedIn
DataSift unveils PYLON for LinkedIn Engagement Insights to help marketers plan campaigns on LinkedIn.
Temkin Partners with MaritzCX
Temkin Ratings are now available in the MaritzCX Customer Experience Platform.
CRM Featured Articles
Avaya Files for Chapter 11
The company assured customers that operations will continue during the restructuring. (Featured on SmartCustomerService.com.)
SteelHouse Releases Free Viewability
The new capability aims to provide advertisers with improved visibility into ad performance.
Small Biz Buzz
Are Chatbots and Recurring Revenue the Future of Business?
One conference, two big statements
2017 Strategies for Global Customer Service Expansion
How to make the build, buy, or outsource decision. (Featured on SmartCustomerService.com.)
3 Marketing Automation Road Blocks, and How to Defeat Them
As B2B marketers gain access to advanced tools, analytics and practices, they may hit some barriers along the way. Here's how to avoid them.

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