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September 28, 2016

Case Studies
Hired Makes a Smart Hire with Freshdesk
The online job site sees big service gains from the vendor's customer support system
CRM Across the Wire
Pegasystems Launches Automation Platform
Pega Robotic Automation has been unified with Pega BPM and CRM applications.
Melissa Data Releases Data Quality Add-On for Salesforce
Melissa Data's tools for Salesforce.com CRM feature deduplication and firmographics to improve customer data.
Oracle Extends Marketing Cloud with Orchestration Canvas
Orchestration Canvas helps marketers develop personalized customer experiences across channels.
Bombora Opens Direct Access to Surge Data
With Bomboa Surge Data, account-based marketing can now be based on the products that prospective customers are researching across the web.
Personify Partners with IntelliData
The partnership will deliver improved business intelligence and analytics solutions.
RingLead and Clearbit Partner
Companies will have access to Clearbit's real-time contact and company data through RingLead's data management platform.
CRM Featured Articles
Congress Seeks to Protect Consumers’ Right to Complain
The Consumer Review Fairness Act would make it illegal for companies to prevent consumers from writing bad reviews.
Salesforce.com and Cisco Join Forces on Customer Service
Customer service solutions providers Cisco and Salesforce.com announced a strategic alliance earlier this week that brings together their respective customer service solutions. (Featured on SmartCustomerService.com.)
Pint of View
Keeping ’Em on the Team
Customer loyalty in sports is harder than it seems
Prescriptive Analytics Is the Next Evolution in Sales
It's time for a data-driven approach that's proactive, not reactive.
Customer Support Myths…Are They Really Myths?
Best practices only work if they work for your particular organization. (Featured on SmartCustomerService.com.)

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