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September 14, 2016

CRM Across the Wire
Avention Launches Oracle Eloqua Connector
Avention's OneSource Connector will provide users with access to Avention's account insights and predictive indicators.
EverString Expands Partnership with Marketo
Marketo selects EverString as launch partner for Marketo ABM.
AdForge Launches AdForge Edge
AdForge Edge delivers revenue-amplifying functionality for publishers and ad networks.
Pegasystems Enhances Pega CLM and Pega KYC
Pega Client Lifecycle Management and Pega Know Your Customer streamline expensive and time consuming onboarding processes while improving customer engagement.
Synap Releases Collaborative CRM
Synap gives a holistic overview of customer relationships by aggregating information from email activity and apps used by teams.
CRM Featured Articles
PandaDoc Announces Its Add-on Store
The new marketplace makes it easier for companies to customize transactional documents .
SteelHouse Releases Creative Suite for Digital Ads
The solution, which features a creative library and an ad builder, integrates with Getty Images and YouTube.
Magazine Features
Security in the Internet of Things Era
The benefits of connected product ecosystems are numerous, but companies will have to take considerable precautions to gain customer trust
The Tipping Point
6 Data Categories Your CRM System Should Be Capturing
Go beyond contact information to connect with clients on a deeper level
Viewpoints
6 Keys to Creating a Branded App Your Customers Will Actually Use
Branded apps are a valuable part of your omnichannel strategy, but not if customers aren't using them. Here's how to compete successfully for your customers' attention and device real estate.
Customer Service Starts Inside
Tips for creating an engaged workforce that will ultimately lead to happier customers. (Featured on SmartCustomerService.com.)



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