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June 20, 2016

Case Studies
Pointific Gets a Bigger Revenue Slice with Cake
The digital ad agency can track its performance in real time with Accelerize's ROI measuring tool
CRM Across the Wire
McorpCX Acquires PersonaDrive
McorpCX's acquisition of PersonaDrive is expected to simplify persona management for customer experience and marketing leaders.
Telestream Releases Vantage for Social Media
Telestream's Vantage for Social Media is a video publishing platform.
Apteligent Partners with Localytics
The integration between Localytics and Apteligent will help marketers understand mobile app usage and issues.
Avaya Launches Workforce Optimization Select
Avaya Workforce Optimization Select is specifically designed for contact centers at midsized companies. (Featured on SmartCustomerService.com.)
Confirmit Partners with Affectiva for Sentiment Analysis
Conformit-Affectiva partnership integrates emotion recognition technology into surveys for deeper consumer insights.
LiveRamp Integrates With Facebook Offline Conversions API
The LiveRamp-Facebook integration enables closed-loop measurement by onboarding sales transaction data.
CRM Featured Articles
At Information Builders Summit, Analysts Stress Forging Trust in Data
Speakers encouraged companies to brand themselves as cultures that value the benefits of data-driven insights.
Localytics Launches Uninstall Tracking
The new feature aims to help businesses re-engage with users who have uninstalled their apps.
Information Builders Releases WebFOCUS Business User Edition
At its annual user conference, the business intelligence vendor introduces self-service tools to help non-technical users "harmonize, visualize, operationalize, and monetize" their data.
At SugarCon, SugarCRM CEO Outlines a Plan for Digital Transformation
Larry Augustin says that CRM has to move from a "system of record to a system of engagement." Also, SugarCRM announces an enhanced partnership with IBM and an integration with 3CLogic.
Reality Check
Two Methods for Sales Training Reinforcement We’re Not Using
If you want sales reps to use (not lose) their training, turn to the devices they use every day
Introducing the 'C' in CRM
It's time to explore the human side of CRM in the B2B space. The first in a three-part series.
5 Lessons I Learned Running a Customer Service Team
These tips might help ensure better performance out of your customer service agents. (Featured on SmartCustomerService.com.)

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