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April 04, 2016

CRM Across the Wire
Zendesk Introduces Native Support for Microsoft Office 365 Groups
Companies can use Office 365 Groups with Zendesk to engage teams to help resolve customer issues.
Swrve Brings Mobile Engagement to Windows 10
Swrve is bringing its Mobile Engagement Platform to the Microsoft Windows 10 community.
EverString Integrates with Microsoft Dynamics CRM
EverString brings artificial intelligence-powered predictive marketing to Microsoft Dynamics CRM.
Pitney Bowes Launches Single Customer View
Single Customer View links customer data across systems of records, interactions, and big data insights.
AdTheorent Partners with Placed for Real-Time Campaign Optimization
AdTheorent's integration with Placed helps companies identify and target specific customers likely to visit their stores.
ConnectAndSell Launches PredictivePursuit
ConnectAndSell PredictivePursuit brings greater efficiency to account-based marketing and sales.
CRM Featured Articles
Looker Joins Forces with IBM Cloud Data Services
The partnership aims to address customers' data analysis needs more quickly.
Inbenta Launches Hybrid Chat, Integrating Live Chat with Artificial Intelligence
Inbenta's Hybrid Chat service enables a collaborative experience between virtual assistants and live customer support. (Featured on SmartCustomerService.com.)
Hootsuite Acquires Sales Prodigy to Help Reps Engage Leads on Social Media
By integrating the social selling app, the platform aims to help salespeople ‘jump in and start a conversation.'
Front Office
Why It's Critical to Invest in Customer Success
All businesses must become much more attentive to customer behaviors
Magazine Features
New Marketing Automation Hits the Mark
Mobile and social media offerings enable organizations to have more targeted interactions
Beware: 'Cloud' Doesn't Necessarily Mean 'Open'
Cloud-based SaaS solutions offer some great benefits, but be careful. Getting trapped in a proprietary cloud solution can lead to a loss of control—of your data, your security, and maybe even your career.
5 Social Customer Service Performance Indicators to Track Daily
With the right metrics, social customer service teams can provide better service. (Featured on SmartCustomerService.com.)

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