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February 24, 2016

CRM Across the Wire
LiveHive Integrates with Microsoft Dynamics CRM
LiveHive has expanded its Sales Acceleration Platform to include Microsoft Dynamics CRM.
LiveRamp and Adobe Extend Data Connectivity Partnership
LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.
Fluent Partners with LiveRamp
Fluent releases AudienceNow for LiveRamp
Bombora Partners with Cintell
The partnership brings Bombora's Intent Data Insights to Cintell SmartPersonas to identify critical topics of interest to target buyers,
Boomtrain Launches Editor, an Email Personalization Tool
The marketing platform provider also adds Iterable as a partner to enable machine learning-powered personalized email campaigns.
ClickTale Acquires FlightRecorder
ClickTale's acquisition of FlightRecorder will result in ClickTale for Apps, a mobile app analytics solution.
CRM Featured Articles
GMC Software and SundaySky Team Up on Personalized Video Solution
The new partnership provides businesses with an easy-to-use means of delivering video communications to consumers.
Twitter Rolls Out New Customer Service Tools
Twitter updates its Direct Message capability with deep links, which enable users to send private messages to businesses quicker and more effectively. (Featured on SmartCustomerService.com.)
Sprinklr and Yelp Partner on Social Analytics
Companies can analyze reviews and sentiment data from Yelp to extract insights and act on them to drive business outcomes.
Insight
Required Reading: Making Sales a Team Sport
When a sale gets stuck, a cross-departmental effort can help spring it loose
Consumer Narcissism Is on the Rise
A university study urges businesses to invest in greater customization to meet the trend
Viewpoints
Wading Through the IoT Hype
Tread lightly when venturing into the Internet of Things for customer service, but know the potential is great. (Featured on SmartCustomerSerfvice.com.)
4 Ways Engagement Analytics Can Help You Sell Faster—and Smarter
The need for efficiency and insights at every sales stage has never been greater.



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