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February 17, 2016

CRM Across the Wire
Taskfeed Joins the Cirrus Insight Inbox Apps Marketplace
The integration brings task management through Salesforce.com into Gmail and Microsoft Outlook inboxes.
Verint Updates Performance Management
New user interface is backed by advanced scorecards, gamification, coaching, and e-learning. (Featured on SmartCustomerService.com.)
InGenius Launches InGenius Connector Enterprise 4.0 on the Salesforce AppExchange
InGenius Connector Enterprise 4.0 now provides telephony support in Salesforce.com Omni-Channel. (Featuredon SmartCustomerService.com.)
Colligo Deepens Its Integration with Microsoft Azure
The Colligo Engage Mobile Content Management Platform now uses Microsoft Azure Active Directory to deliver single sign-on; Microsoft Azure Stream Analytics; and Microsoft Azure API Management.
Concord Contract Management Available on Salesforce AppExchange
Concord's Salesforce.com integration allows users to generate and manage contracts directly from within Salesforce.com.
Marchex Partners with DoubleClick Search
New integration connects 100 percent of phone calls to keywords for sophisticated search marketing campaigns.
Noble Releases Harmony 5
An improved user experience is the center of Noble Systems' upgraded mobile contact center management tool. (Featured on SmartCustomerService.com.)
CRM Featured Articles
Pegasystems Introduces Field Service CRM Application to Extend Pega 7 Platform
The new app offers on-the-go CRM functionality to professionals that deliver service on-site. (Featured on SmartCustomerService.com.)
Customer Experience
Digital CX Goes to the Movies
To picture customer journeys in the Internet of Things era, start thinking in settings and scenes.
Insight
Fraud Hits Digital Advertising Hard
Invalid traffic, content sharing, and malware cost the digital ad industry $8.2 billion per year
Viewpoints
5 Ways CRM Companies Can Be Good Corporate Citizens
Consumers increasingly want to do business with companies that are socially responsible, and CRM buyers are no exception. Part two of a two-column series.
Transform Agent Surveys into an Engine to Drive Better Customer Service
Employee surveys should uncover more than just the problem with the coffee in the break room. (Featured on SmartCustomerService.com.)



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