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January 11, 2016

CRM Across the Wire
ReadyTalk Expands Marketo Integration
Enhancements include new data points for added context about Webinar attendees.
Creative Virtual Partners with Atos for DCXT for Financial Services
DCXT includes Creative Virtual's V-Person virtual assistant technology.
Vipor CRM Releases Version 1.5
Vipor CRM's latest update offers contact management features for Apple Watch.
Viabl Acquires Relationship-Building Service Relately
With the acquisition of Relately, Viable adds relationship scoring technology to its portfolio.
Panasonic OneConnect Links Drivers to Brands
The Panasonic OneConnect platform lets companies send targeted messages to drivers through in-car infotainment systems.
CRM Featured Articles
Accelerize Integrates Its CAKE Platform with DialogTech
Accelerize and its digital marketing software division CAKE yesterday announced a partnership and technology integration with DialogTech, a provider of end-to-end call attribution and conversion platforms. (Featured on SmartCustomerService.com/.)
Beware of False Location Data
Accuracy is just part of the battle; marketers also need to know how to interpret location data.
X2CRM Unveils Version 5.4 of its CRM Platform
The latest edition of the open-source CRM software includes enhanced sales processes, workflow automation, and a mobile Android app.
Magazine Features
How to Craft a Clear and Effective CRM Strategy
Guidelines for tackling some of the common barriers on the road to CRM nirvana
The Tipping Point
B2B Customers Want a Good Experience, Too
Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences
4 CRM Trends for 2016
User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.
Serve Them Any Way They Want It
Omnichannel customer experience environments are now expected. Here's some advice to get you started. (Featured on SmartCustomerService.com.)

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