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August 24, 2015

CRM Across the Wire
Instantly Partners with Viggle
Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness.
Accenture Launches Advanced Analytics for Telcos
New analytics applications help telecommunications services providers plan for call volume, network incidents, pricing, revenue, and IT governance.
Oracle Buys Maxymiser
Oracle extends its Marketing Cloud with solutions for optimizing Web and mobile customer experiences.
Qvidian Launches Digital Sales Playbooks for Salesforce1 Mobile
The new app lets sales team deliver content through Salesforce 1 Mobile.
AdRoll Integrates with Shopify
Companies can now retarget lost customers right from the Shopify e-commerce platform.
Spredfast Acquires Shoutlet
The acquisition increases Spredfast's social media capabilities
Freshdesk Acquires Video Chat and Co-Browsing Platform 1CLICK.io
Freshdesk will add native video chat and co-browsing to boost the overall customer support experience
CRM Featured Articles
Customer Service Experience, Day Three: Companies Are Urged to Take Measured Approach to Omnichannel
Adding channels and technologies shouldn't be done in silos, speakers say. (Featured on SmartCustomerService.com.)
Customer Service Experience Speakers: Create a Service Culture, and Loyalty Will Follow
Conference attendees are reminded that the key to happy customers is happy and informed employees. (Featured on SmartCustomerService.com.)
CRM Evolution 2015 Day Two: With New Technologies, Organizations Must Do Their Homework
Speakers recommend adequate prep before committing to costly tools, and investing in flexible solutions that will evolve over time.
Magazine Features
The 2015 CRM Market Leaders: Small-Business CRM Suite
The 2015 CRM Market Leaders: Sales Force Automation
Viewpoints
Revolutionizing Customer Service with the Internet of Things
The IoT is altering our technology landscape—and it will require a change in culture as well.



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