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April 08, 2015

CRM Across the Wire
Monetate Launches Monetate Mobile Apps
Solution allows marketers to personalize mobile apps and perform A/B testing.
Nexmo Launches Chat App API
New API connects brands, chat applications, and service platforms for customer engagement.
Specific Media Unveils Direct Match for Direct Ad Targeting
People-based solution allows marketers to connect to discrete consumer groups across connected devices.
Microsoft Partners with Vertafore to Extend Dynamics CRM to Insurance Industry
New offerings let insurance agents expand CRM capabilities and streamline customer interactions.
CRM Featured Articles
Tealium Delivers Deep Integration with Oracle Commerce
New connections will drive more personalized experiences.
Magazine Features
How to Select a CRM System
Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier.
Reality Check
The Power of the Platform Is in the Integration
Software puts a wide-angle lens on the business process.
Stop the Contact Center's Revolving Door
Combine technology and training for a more stable, effective workforce.

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