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January 26, 2015

CRM Across the Wire
Melissa Data Launches Email Mailbox Verification
Melissa Data's new global email cloud service eliminates 95 percent of bad email addresses in master customer data.
Freshdesk Launches Social Features
New functionality allows for critical around-the-clock social media support.
8x8 Unifies Telephony, UC, and Contact Center Users with Single Sign-on and Shared Presence
A common cloud communications platform tightly integrates 8x8 Virtual Office and Virtual Contact Center users.
EtailInsights Releases Technology Spy
EtailInsights' Technology Spy providers e-commerce sales and marketing teams with inside knowledge of prospects.
LiveHive Adds Sales Acceleration Capabilities
LiveHive's Sales Engagement Platform enables sales teams to track and replace sales documents, even after download.
Medallia Releases Resolve to Help Companies Pinpoint Pain Points
Medallia Resolve helps companies resolve customer issues and understand the root causes.
CRM Featured Articles
Zoho Expands Free Offerings to Help SMBs Grow into CRM
The new features will appeal to CRM beginners and companies on a budget.
Live Chat Pops Up as a Preferred Customer Service Channel
The best customer service is an effortless experience. Live chat can deliver on that promise and save you money too. (Featured on SmartCustomerService.com.)
OTRS Group Releases Business Solution Software for Improved Customer Support
The new offering will incorporate live chat and refined ticket access on a social media-esque interface.
Insight
Kip Tindell's Uncontainable Secrets for Building a Business
Why Foundation Principles, not rules and policies, are the way to go.
REAL ROI
WWE and Warner Bros. Pin Down a Winning Mobile Campaign with TreSensa
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
Viewpoints
Build a Better Marketing Funnel
Go from failure-centric to customer-centric.



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