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September 15, 2014

CRM Across the Wire
Wipro Partners with Adobe for Premier Digital Marketing Services
The partnership is expected to yield marketing, commerce, analytics, and customer experience solutions.
EspoCRM Launches as an Open-Source Application
EspoCRM fine-tunes daily operations and automates sales processes.
Tellwise Integrates Smart Messages with Salesforce
The new buyer collaboration engine lets salespeople focus on customer engagement with improved forecasting accuracy.
Hootsuite and Contactzilla Team Up
The partnership between Hootsuite and Contactzilla brings social listening to contact management,
CertainSource Launches Source Efficiency Index to Rate Customer Acquisition Spending
New metric provides marketers a standard grade for overall efficiency of their acquisition spending across channels, vendors, media types, and campaigns.
Fonality Releases CRM Link for salesforce.com
New feature enhances Fonality's business phone system and CRM integration for Salesforce customers.
CRM Featured Articles
Social Communities May Be the Ticket to Winning Customer Satisfaction
It may take a village to keep your customers happy and improve your bottom line, but you need patience. (Featured on SmartCustomerService.com.)
Vocus Marketing Rebrands as OutMarket, Strengthens Marketing Automation Arm
OutMarket will cater to midsize companies' marketing needs.
Customer Experience
What Makes a Successful Mobile User Experience?
Uncovering the traits that set industry leaders apart.
Twitter Updates Its Analytics Offering
Tweet Activity Dashboard helps companies see how posts perform.
Dear CRM, It's Not You...It's Me
Understand and work around the limitations of your CRM solution.

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