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July 23, 2014

Case Studies
OptifiNow Builds a Foundation for Sales for Mountain West Financial
Sales and marketing automation company offers tailored solution for the mortgage banker.
CRM Across the Wire
Pipeliner CRM Announces 30 New Integrations
Users can now integrate Pipeliner CRM with marketing automation, support and accountancy software.
Yahoo to Acquire Flurry to Strengthen Mobile Products
Flurry brings mobile app development and analytics to Yahoo.
Viralheat Granted Patents for Sentiment Analysis and Lead Identification Software
New patents let users mine social media for sentiment and lead generation.
TinderBox Updates Sales Automation Software
Major update takes Tinderbox beyond proposals with a mobile-friendly, redesigned interface and flexibility enhancements.
Host Analytics Launches Host Analytics Sales Planning
New cloud-based application streamlines sales forecasting and planning.
CRM Featured Articles
Small Biz Buzz
Lessons in Customer Centricity from CRM Vendors
When CEOs listen to the voice of the customer, everyone wins.
The Role of the iPad as a Retail Tool
Provide associates with technology and training to meet consumers' changing expectations.
Use Human Capital Management to Differentiate Your Customer Service
Modern HCM technology improves employee experiences, productivity, engagement, and retention. (Featured on SmartCustomerService.com.)

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