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April 14, 2014

Case Studies
SalesClic Is Just the the Ticket for Better Sales Forecasts
ShowClix shortens sales cycles and improves forecasting with SalesClic.
CRM Across the Wire
Resonate Adds Audience Building and Market Positioning to Analytics Platform
Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.
TeamSupport Adds Reporting and Analytics to Its Help Desk Software
Customer service teams using TeamSupport will benefit from new business intelligence capabilities.
Freshdesk Launches iOS App
Agents can now support customers from anywhere on their iPhones.
Zendesk Acquires Live Chat Provider Zopim
Zendesk plans to integrate Zopim's live and proactive chat software with its customer service platform.
NICE Enhances Gamification in Performance Management Solution
New rewards, and individual and team challenges are among the NICE gamification enhancements.
CRM Featured Articles
Viacom and Mass Relevance Partner to Launch EchoGraph
Social media platform will track and analyze social activity for advertisers.
Is Your Contact Center a Compliance Target?
Do you think your contact center is safe from lawsuits? Think again. The rise in mobile channels is increasing legal woes for the contact center. (Featured on SmartCustomerService.com.)
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds
Marketers should embrace external, nonobvious sources to determine how buyers make purchasing decisions.
Reality Check
Data Versus Knowledge
Gaining insight from your data means rethinking its definition.
Flip the B2C Employee Value Chain with CRM
Arm employees with the tools they need to best serve today's consumers.

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