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February 12, 2014

Case Studies
Lattice Engines Helps Mindjet Identify Top Prospects
Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.
CRM Across the Wire
Bright Pattern Integrates Zingaya Web-Call Into Its Contact Center Offering
With the integration between Zingaya and Bright Pattern's ServicePattern, Web site visitors can connect to salespeople with one click.
PowerObjects Releases PowerSocial, an Dynamics CRM Add-on for Social Media Management
PowerSocial Users can post and monitor Twitter and LinkedIn messages directly from Microsoft Dynamics CRM.
Jive Updates Its JiveX Platform
The new version of JiveX features connectors into marketing automation and CRM software.
Market Force Unveils SocialForce, a Social Media Monitoring and Analytics Tool
SocialForce gives multi-location businesses insight into conversations about their brands, competitors, and industries.
Attivio Updates Active Intelligence Engine
New Attivio unified information access modules give more control to non-technical business users and simplify fine-precision content searches.
Razorsight Launches Smartphone Real-Time Analytics App
The Razorsight predictive analytics app is geared toward the media and communications industries.
CRM Featured Articles
As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King
Thanks to pop-up windows and responsive design, email remains the top marketing channel.
Reality Check
Exploring the Role of Cloud-Based Contact Center Solutions
Adoption is growing, but concerns remain.
How to Win a Year-Round Customer
The heart of customer relationships often lies in the contact center, where customer interactions can easily make or break a company's bottom line. Are you taking advantage of customer interactions to create ongoing relationships? (Featured on SmartCustomerService.com.)
Five Steps to Choosing a CRM Solution
Assess your company's current and future needs to determine your best option.

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