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December 09, 2013

CRM Featured Articles

LiveHive Announces Analytics-Driven Sales Engagement Platform

Sales activities by channel partners will be easier to track

Brainshark and Profitable Channels Offer Content Self-Assessment Tool for Marketing and Sales Teams

The free survey delivers insight on content effectiveness.

Uptivity Releases Uptivity Discover WFO Suite Version 5.3

Update to the workforce optimization suite introduces gamification, expanded ad hoc reporting, and cradle-to-grave recording.

Capgemini and Pivotal Partner on Big Data and Analytics Solutions

The partnership between Capgemini and Pivotal will focus on co-innovation, the first area of focus is the ‘Business Data Lake,' a new approach to data access and analytics.

ONDiGO Offers Mobile CRM Solution for Small Businesses

App offers contact management, notes, and search capabilities.

Magazine Features

Social Shifts Drive Multicultural Marketing

As minorities climb in social status, marketers must seize new opportunities.

Viewpoints

The Other Dimension of Lead Scoring

Why it can be worth the effort to "hunt the elephant."

The Tipping Point

Why the Battle for Identity Will Affect Customer Experience

Merging identities across environments is no easy task.