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December 09, 2013

CRM Featured Articles
LiveHive Announces Analytics-Driven Sales Engagement Platform
Sales activities by channel partners will be easier to track
Brainshark and Profitable Channels Offer Content Self-Assessment Tool for Marketing and Sales Teams
The free survey delivers insight on content effectiveness.
Uptivity Releases Uptivity Discover WFO Suite Version 5.3
Update to the workforce optimization suite introduces gamification, expanded ad hoc reporting, and cradle-to-grave recording.
Capgemini and Pivotal Partner on Big Data and Analytics Solutions
The partnership between Capgemini and Pivotal will focus on co-innovation, the first area of focus is the ‘Business Data Lake,' a new approach to data access and analytics.
ONDiGO Offers Mobile CRM Solution for Small Businesses
App offers contact management, notes, and search capabilities.
Magazine Features
Social Shifts Drive Multicultural Marketing
As minorities climb in social status, marketers must seize new opportunities.
The Tipping Point
Why the Battle for Identity Will Affect Customer Experience
Merging identities across environments is no easy task.
The Other Dimension of Lead Scoring
Why it can be worth the effort to "hunt the elephant."

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