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November 25, 2013

CRM Featured Articles
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud
ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.
At Dreamforce Day 2, Salesforce.com Delivers New Salesforce1 Service Cloud
Powered by the new Salesforce1 Customer Platform, 1 Touch Service allows companies to build and embed service within any product, app, or experience.
Genesys Enters Midmarket Space with New Contact Center Editions
Three new contact center offerings cover SMBs and enterprise customers
InsideView Adds InsideView Clean and InsideView Target to Increase Database Accuracy and Marketing ROI
New products give marketers clean, accurate marketing data.
Source Metrics Releases In-Store Conversion Tracking for Social Marketing
Source Metrics tracks clicks, conversations, and in-store sales related to social media marketing promotions.
Cause Marketing Engenders Loyalty
Emotional engagements are the key to cementing long-term customer relationships.
Pint of View
Debunking the Lone Wolf Sales Myth
Let's put this old cliche to sleep.
The Role of Gamification in the Contact Center and Back Office
Gain more value from employees and customers with gamification processes.

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