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July 24, 2013

CRM Featured Articles

QuestBack Launches Ask & Act Survey Solution

The surveying tool is geared toward SMBs for gathering customer and employee feedback.

Salesforce.com Launches New Salesforce Chatter Mobile

With the fourth generation of Chatter Mobile, employees will be able to edit records, view dashboards and take any business action.

Aimia Acquires Smart Button

The acquisition expands the loyalty management firm's U.S. presence.

Zurmo CRM Adds Three Tools to Perfect Data Completeness

Rapleaf, Zapier, and Import2 are now integrated with the open-source CRM application.

Majority of Americans Now Own Smartphones, New Study Shows

Smartphones make up 56 percent of all devices currently in use.

Viewpoints

Made-to-Order Customer Experiences

Why customer service will—and should—never be the same.

Insight

Drug Makers Are in the Midst of a Digital Revolution

Pharmaceutical firms are sharpening their focus on multichannel marketing and analytics.