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July 01, 2013

CRM Featured Articles
Customer Experience Needs to 'Mature'
Forrester urges firms to tailor their CX approach to connected customers.
Marketo Forms Key Partnerships
RingRevenue, MarketStar services now available to Marketo users.
Parature Unveils Social Customer Service Suite
Parature Social Monitor and Parature Facebook Portal provide listening and response and 24/7 social customer support.
Oracle and Salesforce Enter a Strategic Partnership
Both companies agree to integrate Salesforce.com and Oracle clouds.
Companies' CX Realities Don't Line Up With Their Goals
Firms must reframe their approach to meet new market challenges.
KANA Releases Updates to KANA Express
New features include an enhanced user interface, advanced analytics, and international language support.
Front Office
(Ap)perception Becomes Reality
Neuromarketing aims to uncover what's going on at the subconscious level.
Magazine Features
Mobility Drives Multichannel Video Strategies
The personal nature of the platform requires new customer engagement tactics.

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