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April 24, 2013

CRM Featured Articles
SAP Brings Analytics Platform to Mobile Devices
The latest rapid-deployment solution for business intelligence can be up in running in three weeks or less.
New Partnership Helps Advertisers Reach College Students
Partnership between On Campus Media and Campus Special gives local brands exposure to more than 11 million students.
NICE Introduces Customer Engagement Analytics
The platform combines interaction analytics and transaction analytics for insights into the complete cross-channel customer journey.
Ifbyphone Integrates with Google Universal Analytics
Voice-based marketing automation platform adds critical call tracking data piece to marketing analytics puzzle.
PowerObjects Releases PowerMap for Microsoft Dynamics CRM
PowerMap gives users a visual representation of addresses associated with any Dynamics CRM record.
Adoption Problems Plague Digital Wallets
Retailers must overcome security, awareness, and integration issues.
Pint of View
How May I Help You, Buddy?
Warm personalized service can clash with professional detachment.
The Year of Preference Management
Letting customers share ownership of their experience should be a priority.

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