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October 22, 2012

CRM Featured News
Salesforce.com Adds Social Analytics Partners to Marketing Cloud
New offering includes mix-and-match options from 20 vendors.
ExactTarget Expands Its Product Suite
The company has launched cross-channel marketing automation, advanced email sending, mobile push messaging, and expanded platform capabilities.
Conversocial Unveils Social Alerts to Identify Brand Crises on Facebook and Twitter
The new platform update allows customer service teams to prevents complaints from going viral.
Teradata Releases Big Analytics Appliance
Deeply integrated Aster and Apache Hadoop solution delivers SQL and MapReduce analytics with unified system management.
NICE Teams with IBM on Analytics Offering
The solution is geared toward big data analysis in the Hadoop environment.
Insight
SMBs Leap into Marketing Automation
CMOs are on pace to spent more on IT than CIOs.
REAL ROI
IVR Gives This Pharmacy a Healthy Boost
TalkRx keeps a small, family-owned drugstore chain competitive with national rivals.
Viewpoints
The Changing Role of the CIO
Technology officers need to move from obstructors to partners.



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