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August 13, 2012

Klout for CRM? Ludicrous!
Being popular and being a good customer are not one and the same.
CRM Featured Articles
Interactive Intelligence Acquires Bay Bridge Decision Technologies
The acquisition will add long-term forecasting, planning and analysis capabilities to Interactive Intelligence's workforce optimization offering.
SDL Targets SMBs with Enterprise-Class Media Platform
New release includes advanced analytics, historical data, and self-service functionalities.
CDC Software, Consona Merge to Form Aptean
Enterprise application providers call ERP, CRM solutions "complementary."
Companies Expect Big Data to Significantly Impact Sales
Many feel access to a variety of data sources can also mean missed opportunities, report finds.
Magazine Features
The 2012 CRM Elite
Seven Steps for a Social Contact Strategy
When it comes to sales, establishing trust is key.

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