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September 14, 2011

Case Studies
Sprint Goes From Customer Satisfaction Laggard to Leader
Merced Systems helps reverse performance in just two years
The Evolution of Social CRM
Early adopters must build trust and community
CRM Featured Articles
Fasthosts Warns Small Firms Not to Spam Their Customers
The UK ISP sees a rise in unwanted email complaints from consumers.
Facebook Fans More Likely to Recommend a Brand, Buy Products
Report on consumer behavior highlights the need for small businesses to be active on Facebook.
Creating a Culture and a Brand That Makes—and Keeps—Promises
Define what your customers can expect from you

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