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February 28, 2011

CRM Featured Articles
SAS Acquires Assetlink
The combination of companies will usher in a greater adoption of integrated marketing management.
New Survey Finds Top Marketers Not Using Facebook's Full Potential
Wongdoody research highlights missed opportunities for greater fan engagement.
Customer Centricity
Customer Service Initiatives for 2011
Tough economy erodes customer loyalty, but there are ways to rebuild it
Reality Check
Marketing + Sales + CRM = Big Impact
Winning formula links essential modules on the same platform
Patient Service Doesn’t Stop at the Hospital Door
Communicate early, be highly interactive, and automate

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