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CRM Magazine's eWeekly is written by the same award winning editorial staff who produce CRM magazine. The eWeekly delivers timely and original news, trends, and analysis not available anywhere else on the web. If you are challenged with driving your company’s customer relationship management efforts, CRM’s eWeekly is a must-read for you. Join 60,000 of your peers and subscribe today.

October 18, 2010

CRM Featured News
Geico Named DMA's Marketer of the Year
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Has Direct Marketing Lost Its Sense of Direction?
DMA2010 — Day One: The job of a direct marketer is harder than ever — and direct marketers are wearing more hats than ever before.
Insight
Required Reading: Marketers, Start Your Engines
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
REAL ROI
Retired and Retried
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
Viewpoints
Best Practices Are Born Every Day
Social media success is often hard to spot, but you need to know where your industry is headed.



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