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September 15, 2010

CRM Featured Articles
Does Social CRM Need Gartner’s Seal of Approval?
Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.
Magazine Features
Putting the Pieces in All the Right Places
It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
Reality Check
The Greening of CRM
Sustainability, in all its forms, may be the industry's next big thing.
The 10 New Rules of Customer Service
Become more relevant in an increasingly digital, connected, and social world.
The Emotional Path to Success
Moving beyond "on-message marketing."

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