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July 22, 2009

CRM Featured Articles

Lithium Floats a Social CRM Balloon

Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.

A New Leader Emerges in Gartner Magic Quadrant for MDM for Customer Data

Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.

Workforce Management Market Set to Double

According to new research from Pelorus Group, the market will jump from $268 million to $533 million by 2014.

Alterian Socializes with Techrigy

The marketing automation provider brings social media monitoring onto its platform.

Magazine Features

Simplementation: 10 Tips to Smooth Your CRM Initiative

Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.

Viewpoints

Retail Banking’s New Approach, Part 2

If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.

Good Service, Good People, Good Content Management

Three steps required to grasp customers' needs and hold their loyalty.

Get a Handle on CRM Tools

Six steps for enterprise analysis.

Insight

Matching Pie Slices to Plates

As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?

Case Studies

Adhering to Higher Quality

New York Life streamlines its workforce, vastly improving internal metrics.

Scouting Report

Contact Centers and the Age of Analytics

A variety of applications promise revenue generation and cost reduction.

Secret of My Success

Branching Out Toward Data Management

Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.

The Tipping Point

New Routes to New Customers

A customer-centric approach for emerging markets.