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July 08, 2009

CRM Featured Articles

Accelerating the Evolution of the Online Experience

Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.

Coremetrics Targets Ad-Targeting

New releases promise to help Coremetrics clients deliver ads of higher relevance.

Responsys Gets Personal

By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.

Magazine Features

Search Engineering

Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.

Viewpoints

7 Ways to Accelerate Sales in a Down Economy

The answer involves more than just "always be closing."

Insight

Whuffie Doesn’t Grow on Trees

Forget money: Trust, transparency, and value represent today's social currency.

Required Reading: Cashing In On Social

Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.