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CRM Across the Wire
CallTrackingMetrics' call attribution software now complies with the Health Insurance Portability and Accountability Act.
Adestra's Email Editor optimizes content for mobile devices.
IBM adds sentiment analysis to Twilio's developer platform.
Merkle's first-party data can be further segmented with Google Customer Match.
The Tapjoy and ironSource partnership will combine user-level segmentation and predictive analytics with mobile ad mediation.
Social Dynamic Number Insertion is a call analytics solution for social media advertising.
The latest integration brings in data from Google Customer Match.
Shortcut Media launches an artificial intelligence-powered mobile app grwoth engine for mobile app marketing.
Campaign Monitor now lets digital publishers drive audience development with product integrations to publishing platforms, drag-and-drop content curation, and industry-specific email automation.
The partnership between Mtingo and Madison Logic makes account-based marketing seamless between the two companies' solutions.
LogMeIn expands omnichannel customer engagement with BoldChat 10.0. (Featured on SmartCustomerService.com.)
The partnership between SalesPredict and TechnologyAdvice uses predictive demand generation to score leads.
New Infer Glance predictive app makes insights about customers and prospects more discoverable and actionable.
Page Performance offers deeper visibility and actionable insights into Web site speed.
Tech Profiler offers B2B marketers the technology intelligence on more than half a million companies.
AbiliTec provides marketers with a single, current, and accurate view of consumers across channels.
Sparkcentral adds CRM and workforce management connectors, strategic partnerships to help companies run social and mobile customer service. (Featured on SmartCustomerService.com.)
Partnerships enable customers to leverage attributed metrics to optimize media buying for joint customers.
Invoca for Salesforce Marketing Cloud extends call intelligence to include offline customer conversations.
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