After the Account Aggregation Party of 2001: 10 Questions Financial Institutions Must Answer to Avoid a Hangover
Posted 27 Feb 2002
Companies need to shift their focus from customer satisfaction as a measure of ROI to understanding the intrinsic value of individual customers. To do this, they need to examine the relationship between a company's investment in customer relationships and the returns that different customer segments generate in return for those investments.
Posted 31 Jan 2002
A structured approach to allocating sales activities across sales channels and marketing and service roles can help CRM solutions work more effectively.
Posted 12 Sep 2001
A destinationKM.com White Paper
Posted 19 Apr 2001