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Viewpoints
Turn connected customers into brand advocates.
Not just a sport, football is a brand that's doing business right.
Responsive and adaptive design: Which is right for you?
Social lead targeting offers new opportunities to find qualified prospects.
Improve your lead conversion rates as well as your customers' experiences. (Featured on SmartCustomerService.com.)
These front-line employees are your brand. Are you giving them the tools they need to develop customer loyalty? (Featured on SmartCustomerService.com.)
Tech support representatives can often face a barrage of disgruntled customers. Here are some tips to alleviate stress for you and them. (Featured on SmartCustomerService.com.)
More solutions are becoming available for small businesses that are affordable and easy to implement and maintain. Here are three considerations to help save you time and money when researching contact center solutions. (Featured on SmartCustomerService.com.)
Don't try to solve product problems via Twitter or Facebook. Instead, move the conversation to direct messages or email, out of the public eye. (Featured on SmartCustomerService.com.)
The "one and done" approach to CRM is now considered an old-school tactic. Continuous action—from problem to resolution—will inspire consumer trust and prompt repeat business. (Featured on SmartCustomerService.com.)
Unusual queries serve up a goldmine of insight.
Businesses must rethink their approach to data integration.
An evolving focus on CRM has left B2Cs behind.
Employees can be among the most valuable and powerful investments managers can make. Are you doing all you can to engage them? (Featured on SmartCustomerService.com.)
By paying attention to these trends, companies can elevate the customer experience, build loyalty, and increase satisfaction. (Featured on SmartCustomerService.com.)
Accuracy, authenticity, and genuineness are key.
The impact of inaccurate data.
Understand the core concepts that make this model work.
Focus on personalization and differentiation.
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