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Harness technology to improve the customer experience.
Boost customer retention by acting at the right time.
Hint: Desperate marketers rarely win.
Implement applications to support customer service and technology teams.
Only one of these two critical areas of investment requires capital expenditures.
The many disguises worn by software-as-a-service.
Three trends to adopt today for the cloud-enabled contact center.
Five critical questions to ask before building a product on Salesforce.com's platform.
Accelerate customer-centric processes with software-as-a-service-based electronic signatures.
Adjust your vision to deliver business value during changing times.
Say goodbye to boring teleconferences—and hello to riveting, interactive events.
Proactive contact is the new customer service imperative.
Is Salesforce.com a threat to vendors of marketing automation solutions?
If you want to make the most of the developing business environment, you better start now.
Knowledge management is the path to content management success.
Why? Because you need more ways.
Because it's going on all around you, and your customers are talking.
Improving CRM through on-demand accounting.
Five steps to successful data-driven customer communications.
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