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Viewpoints
Pinpoint a way your product or service stands out from others—and find the customers who will value it for that.
Foster a collaborative mind-set within your company. Your customers will thank you for it.
Your reps should use a mobile CRM platform that makes selling fast, fun, and painless.
Financial Institutions Should Focus on Reaching Today's On-Demand Consumer.
Getting a well-defined sales process in place is important. Having it adopted and automated is even better.
The answers to these six questions about paper usage can lead to big savings
Looking for value from each customer contract, based on data-driven decision-making, nets high profitability over the long run.
Mining customer interactions for compelling insights can drive big gains.
Contact center managers can tune in to honest signals from customers and agents to improve operations and engagements. (Featured on SmartCustomerService.com.)
Get your reps up to speed on your system, then get them to actually use it—every day.
Paying extra attention to current customers will help prevent churn—and turn them into promoters of your business.
Customer-facing employees who go the extra mile will keep people coming back.
To please customers in today's marketplace, you need everyone on board. And it starts at the top.
Making sense of data, becoming more efficient, and, most important, pleasing customers can now be done on a large scale.
Keeping up with user-generated content can help brands stay ahead of the curve.
Don't let structural challenges—complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine.
Mobile tech, wearables, and better analytics will transform how, and how effectively, we do business.
It's time to look at more than just price when comparing cloud and on-premises platforms. (Featured on SmartCustomerService.com.)
Businesses and other organizations are increasingly upgrading their IVRs to conversational solutions to meet growing consumer demand for self-service options. (Featured on SmartCustomerService.com.)
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