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An executive at Zephyr Health details how companies in the life sciences industry can drive a higher return on their CRM technology investment, tips that are applicable to companies in any industry.
As today's digital consumers bounce from screen to screen, here are three objectives for companies looking to successfully deploy a customer experience solution.
Beyond appointment booking, online scheduling software improves business relationships throughout the customer life cycle.
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
From the convergence of adtech and martech to the rise of people-based marketing, here are today's game changers for marketing pros.
Stepping into their shoes and enlisting them in your efforts are just two of the ways to build a bridge to the people who make your business possible.
These innocuous-sounding words, uttered by countless reps, can point toward poor sales techniques and bad habits.
Across the globe, channel partners hold an estimated $1.5 trillion worth of unsold products at any given time. Getting timely, decision-grade channel data—including a clearer view of end customers—can uncover new ways to boost product sales, translating into millions of dollars in additional revenue.
Advanced customer experience technologies can significantly upgrade customer experiences, leading to increased revenue and loyalty; more importantly, failing to keep up means missing the opportunity to not only better serve your customer, but save money in the bargain.
New technologies often translate into new cybersecurity threats, and IoT-enabled technologies represent obvious targets.
Companies that will succeed on Facebook Messenger will figure out how to make it a useful, personalized experience. (Featured on SmartCustomerService.com.)
If you think it's not about the customer, go back and read the title of this article again. (Featured on SmartCustomerService.com.)
IVAs, RPA, and biometrics form an alphabet soup that can really save contact centers time and effort. (Featured on SmartCustomerService.com.)
With insurance calls expected to rise, companies can improve experiences with digital call center technologies like visual IVR. (Featured on SmartCustomerService.com.)
Living by the Net Promoter Score alone could be killing your customer retention. (Featured on SmartCustomerService.com.)
Today, companies have to stand out by providing the best possible customer journey and have been investing significantly in customer success teams and platforms. How will bots figure into the effort?
What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.
Integration is the name of the game, and that goes for your technology and your personnel.
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
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