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Viewpoints
Real-time data-analysis tools give sales the insight to sell to SMBs.
Tactics for keeping both good and bad bots from skewing your VOC results.
Listening to customers' voices shouldn't stop when the sale is made.
To truly know your customer, consider his personality traits.
Go from failure-centric to customer-centric.
What every small business owner needs to know.
Focus on collaboration, visibility, and recognition when building motivational campaigns.
Emulate the in-store experience with e-commerce tools.
Be informed and ask the right questions to establish credibility and trust.
Five steps to put marketers on the right path.
Gain a complete view of the sales funnel to achieve a common goal.
Balance human interactions with technology.
Give customers what they need, whatever their language.
Election-season takeaways help retailers prepare for the holidays.
Consumers balance mobile shopping interests with security fears.
Data may be more accessible, but is easy access worth the price?
Narrow the divide between sales and marketing.
Boost repeat business with superior customer service.
Have a strategy that supports your goal.
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