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Viewpoints
The best sources for predictive attributes may be closer than you think.
Connect back-office and front-office functions to enable a broader customer view.
Companies find cost effectiveness, efficiency, and flexibility in expanded cloud offerings.
Lessons learned from Super Bowl marketers.
Pushing a button for service is becoming a growing reality.
Why CRM isn't enough to maximize recurring revenue.
Move beyond cost reduction to a strategic partnership.
Assess your company's current and future needs to determine your best option.
Six tips for turning online visitors into shoppers.
CRM is only as effective as its users and the information they create.
Take business relationships to the next level.
Emphasize quality over quantity.
Trends and predictions for 2014.
Five components of a better customer engagement system.
Focus on the right channels to grow revenue and satisfy customers.
This simply explained metric may not be as simple as it seems.
Online merchants must balance protecting customers with giving them what they want.
Companies need to bridge the technology disconnect.
Find your true purchase influencers.
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