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To enable better strategic decisions, marketing executives have to drive a data-centric mentality throughout the organization. Here's how.
Artificial intelligence can seem like science fiction, but the technology has plenty of good—and current—use cases in marketing, sales, and service.
Make sure all of your systems give the gift of sharing data this year, because no one wants a present delivered in January.
Real-time data quality operations in your CRM system provide a clearer view of customers for all stakeholders.
Customer experience programs often start out full of promise, but they can be easily plagued by these bad habits. Here's how to steer clear of them.
There are a variety of issues to consider before launching a European office, and chief among them are practical, yet crucial, concerns—timing, location, and regulations. Part one of a two-part series.
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
Seamlessly integrated CRM and e-commerce can unlock tremendous value, driving efficiency, superior customer service and experience, and sales growth.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
Not every business needs the most advanced tools. Here's one do and two don'ts to keep in mind before you go software shopping.
The proliferation of data is just one of the challenges of an increasingly sophisticated sales landscape—and salespeople need all the digital help they can get.
To achieve financial results, too many marketers have been using a right-brain approach (creativity) when a left-brain approach (data and analytics) is what's called for.
At first you might be winging it, but with good personnel, processes, and technology (not to mention time, effort, and accountability), you'll be on your way to true customer success.
Don't be deterred by these misconceptions: Customer journey analytics can be critical to your customer experience—and your bottom line.
Not securing leadership buy-in and failing to plan for necessary expenses and expertise are among the pitfalls.
For truly exceptional customer experiences, companies will need a strong combination of automated customer care and human representatives.
Thanks to Siri, Google, and Alexa, many of us are already speaking to our consumer devices. But voice-activated technology will soon have plenty of business uses as well.
CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.
Digital transformation requires sound analytics and insights, and that requires the right personnel to manage your data.
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