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It's great when people read your emails. It's even better when they click your links.
Showing empathy with customers and prospects might be the most effective sales technique of all.
A two-way conversation will help keep your customers happy—and make your products and services the better for it.
You need to define the behaviors that create value, then lead your customers through them.
Everything from the positioning, the platform, and the brand promise should act as a filter for how you communicate with and support your customers. Part two of a two-part series.
As brands look to reach customers across global markets, they must also consider what comes next from a service standpoint.
The metric is still useful, but companies should use it with care—and recognize that new ways are needed to assess customer satisfaction.
It's time to empower a new breed of CRM that helps customers transform their businesses by building extraordinary customer relationships from the first engagement forward.
To get a complete customer profile that provides actionable insights, the relationship between company and customer must be cultivated.
Social media and branded apps abound, but email is still central to the search for a single view of the customer.
It's time for a data-driven approach that's proactive, not reactive.
The future of customer service is not a false choice between human versus machine.
The key to consistent, caring customer relationships is a purposeful, positive, productive culture.
Marketing in a post-impressions world that puts the customer first means that brand must focus on quality, not quantity.
Branded apps are a valuable part of your omnichannel strategy, but not if customers aren't using them. Here's how to compete successfully for your customers' attention and device real estate.
Between marketing, fulfillment, and support, there are dozens of interactions that make up, and affect, the customer experience. Here's how to get a handle on them. The first in a two-part series.
With Baby Boomers either leaving or about to leave the sales force, now's the time to focus on recruiting and developing the next generation of sales leaders.
First, you have to get a prospect to notice you. How you do so, and where you go from there, are the essentials of good sales development.
It's time to explore the human side of CRM in the B2B space. The third in a three-part series.
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