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Viewpoints
Purchase behavior insights are key to customer retention.
Treating mobile as an afterthought is not an option.
Five tips to keep customers and employees happy without breaking the bank.
Treat your customers like guests at a party.
Technology officers need to move from obstructors to partners.
Give agents and customers a helping hand with marketing intelligence tools.
Customers who can help themselves are cost-effective business boosters.
Technology choices can fuel a company's success—or cement its failure.
Embracing the cross-channel approach is the only option.
Eight steps to achieving right-time revenue optimization.
Transparency, efficiency, and communication are key advantages.
Use this valuable resource to achieve traction with local customers.
The rules may be different, but the game is still the same.
An effective strategy calls for accepting the need for change.
Improving B2B sales forecast accuracy is simpler than it seems.
Principles for consumers can be applied to business clients as well.
Self-service leads to one-on-one marketing.
A proliferation of removable data calls for comprehensive precautions.
"Superstacks" business model is key in combating low customer engagement.
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