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Viewpoints
Combine prospects' behavioral and social scores for accurate sales predictions.
Customers take on a starring role in service interactions.
First-line sales managers must use data insights to nurture sales teams.
Focus on relevant experiences to extract maximum value from customers.
Marketers find value in getting customers exactly what they need.
Advances in technology will help contact centers shine.
Maximize contact center results with seven best practices.
Integration is key.
Implementing strategies for dramatic sales lift.
Three steps to modernizing your process and preventing lost profits.
Customers want content that is mobile, meaningful, and findable.
Increase sales reps' productivity by setting clear goals and letting them track their progress.
How to know the difference and use it effectively.
Mobile solutions serve both sales reps and management.
Don't let a shift in power catch you unprepared.
Whatever your industry, keep these three attributes in mind.
A step-by-step guide to attracting new customers.
Boost loyalty and profitability with event-based marketing.
Look to marketing automation to lead the way.
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