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New version of Netop Live Guide provides multiple API access points for integration of valuable customer data with CRM and analytics systems.
New supervisor workflow, AV player for search/queries/evaluations, and tabbed interface round out the enhancements.
In collaboration with author Geoffrey Moore, Social Tornado helps brands move beyond acquiring friends, fans, and followers to build a high-powered engagement and enlistment engine.
The acquisition of Crowd Factory brings additional personnel to Marketo's leadership team.
Enhancements include an interactive dashboard, emotional index scores, and offline research options
Company reimagines the brand-owned marketing community to drive traffic and conversion
Enhancements include Salesforce Connect, NPS Compare and Performance Compare Charts, role-based notifications, and upgrades to Business View.
Retailers continue to eye mobile point of sale for improved customer experience, profitabilty
Mobile Barcode Services help SMBs manage content and measure effectiveness with powerful reporting tools.
The free offering promises to change the way small businesses manage their online marketing and reputation.
Interactive marketers can now access social profile and behavioral data within Responsys Interact Suite to orchestrate and optimize cross-channel marketing programs.
The deal expands IBM's Smarter Commerce initiative and its offerings in customer experience analytics.
The deal further strengthens the data warehouse veteran's hold in the marketing data space.
New bundled voice of the customer solutions help decrease the cost and complexity for customer experience professionals.
C3 becomes first in the BPO industry with advanced capabilities to manage social media conversations.
The offering, enhanced by recent Fizzback and Merced acquisitions, enables enterprises to shape interactions as they occur and impact every stage of the interaction lifecycle.
BI platform integrates with VMware's Cloud Foundry open-source platform-as-a-service offering.
Integration automates end-to-end CRM processes and informs marketing campaigns
Despite willingness to adopt social service channels, adoption still wanes depending on organization size and region.
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