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There remains sound business logic to the concept of personalisation. However, for the time being, it has been relegated to the technology equivalent of a B-list celebrity. A very sad fate indeed for one that fleetingly reached the dizzying apex of stardom.

When I meet someone who says he is implementing CRM, I always ask, "CRM management" or "CRM marketing"? You would be surprised at the number of times the term CRM (which I believe should include all aspects of customer relationships) is used to describe narrow marketing programs, loyalty programs and marketing automation software implementations. In fact, I recently visited a leading CRM site to eagerly read a promising article about CRM only to discover it was about a financial institution's marketing program.

Comparison-shopping for a midmarket CRM solution can be perplexing when each vendor uses a different pricing model to figure its fees.
This piece was written to accompany the feature story, "RFIDs: More Versatile Than Bar Codes," in the July 2001 issue of Field Force Automation magazine.
This piece on Savi Technology's supply chain solution was written to accompany the feature story, "RFIDs: More Versatile Than Bar Codes," in the July 2001 issue of Field Force Automation magazine.
Front-office solutions provider FrontRange sees the small business market as an untapped resource.
Despite initial grumblings from its field force, Demantra has pushed ahead with a Web-based eCRM system from Neteos.
Sales of palmtop computers will explode in the next three years, according to a new study by Cahners In-Stat Group, leaving handheld PCs in the rearview mirror.
This second installment of a three-part series on data protection addresses privacy issues and solutions.
The call center is the heart and soul of The Nailco Group (TNG), a multi-million dollar wholesale beauty supply distributor headquartered in Farmington Hills, Mich., and with continued growth as well as less ability to monitor calls, train salespeople, and maintain strict service standards, the company knew it needed a tune up.
If there is a single critical component in all successful transitions, it is found in the executive suite. In my years working with companies struggling with customer management, I have found visionary, courageous and skillful leadership to be the single most reliable predictor of potential success.
Despite difficulties in the market, the outlook for the CRM sector is not entirely bleak. In fact, most analysts remain optimistic about the coming year, which will be characterized by consolidation of the market and solid, though more modest growth.
The Internet is constantly changing and that often means missing links and changed URLs--a shocking experience if you're looking for a valued source. And a bookmark is little help when the dreaded 'file not found' error is all it leads to. Fortunately, personal Web capture tools can keep pages from being swallowed up and available to be accessed anytime.
While many companies struggle with the possibility that an online expansion may reap havoc on revenues before it actually adds anything to the pot, Dovebid has already experienced an impressive net revenue climb.
Without a systematic strategy for managing content, most knowledge management initiatives founder.
An Aberdeen Group report suggests that multi-national B2B companies are making stronger efforts to target local audiences on a global scale.
A Forrester report projects substantial growth in European B2B trade, but companies will need to make major investments in labor and "sell-side" initiatives
A study ranking the most successful e-business countries worldwide reveals that richest or largest does not necessarily mean best.
By offering 19 million euros to Asia through an IT and communications funding project EC hopes to promote IT&C development and strengthen alliances between Europe and South and Southeast Asia.
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