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SAS's assessment service offering, the Information Evolution Model, identifies five levels of information evolution to help companies gain competitive advantage.
How financial services organizations can move up to the next level of CRM; banks still have a lot to learn, particularly when it comes to channel integration strategies.
It will be the largest driver of adoption in the IT department, and the results of that will be higher consumer-technology penetration and shorter product life cycles.
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
Sixty percent of midmarket firms plan to deploy an integrated ERP suite within the next year as the fragmented approach gives way to more cohesion.
Telemarketing firms settle consumer charges; RightNow announces financial results; Parature releases version 6 of its flagship product; and more.
Training and procurement are the business process outsourcing market's two fastest growing segments as companies begin to think more strategically.
The lawsuit is a sign of the growing popularity of search engine marketing, according to one analyst.
Successful companies will engage online customers in discussion about what they want from their products and services.
SAP reports positive Q3 results; Experian reveals a tool for better B2B prospecting; Voxify appoints a new marketing vice president; and more.
IT departments will reduce expenditures by switching from best-of-breed to solutions, and by enforcing security best practices.
Restructuring Sage's CRM delivery strategy is part of an ongoing effort to rebrand and unify Sage's SMB products.
The company has been under a year-long investigation by the private-sector self-regulatory organization for allegedly misleading its smaller clients about investments.
Enhanced integration and flexibility, coupled with other factors like reduced cost, are steadily becoming more attractive to organizations.
Keynotes detail the importance of relevancy, responsibility, and results--all ways for direct marketers to win customer confidence and build trust.
AIM Technology reveals Version 6 of its performance management suite; Dendrite announces 360 Insight; Deltek has a new CFO; and more.
Mike Zafirovski replaces Bill Owens as president and CEO after just 18 months in office; the telecommunications company shakeup continues.
Oracle and SAP will lead the enterprise applications market; AMR Research avers hosted apps and new global markets will contribute to the space's growth.
The soon-to-be acquired company unveils a new strategy and architecture as SAP baits a safe passage program hook for Siebel's customers.
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