Freshdesk Acquires Social Recommendation App Frilp

Freshdesk, a provider of cloud-based customer support software, has acquired Frilp, providers of a peer-to-peer communication platform and recommendation engine. Financial terms of the deal were not disclosed.

Frilp brings technology-driven intelligence to better facilitate peer-to-peer customer interaction. This technology will be integrated into Freshdesk's platform to connect customers with the best people to provide the answers they need.

"The customer service landscape and overall needs of our customers are rapidly changing as they integrate social and mobile support capabilities into their customer programs," said Girish Mathrubootham, Freshdesk's CEO, in a statement. "Providing our customers with the tools they need to keep their customers happy is what is driving Freshdesk's growth and why we are so excited about integrating Frilp's peer-to-peer learning and natural language processing technology into our current offering."

Freshdesk also recently announced the acquisition of 1CLICK, to deepen its omnichannel support capabilities through video chat and co-browsing technology.

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